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Heterogeneity in Producer's Marketing Strategy

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  • Zhang, Tong
  • Brorsen, B. Wade

Abstract

Producers can make their market timing decisions either based on fundamental or technical analysis to reach specific financial target. A generalized mixture model is used to discriminate producers into more than one segment according to their marketing strategies. The heterogeneous selling response is the same within each segment.

Suggested Citation

  • Zhang, Tong & Brorsen, B. Wade, 2006. "Heterogeneity in Producer's Marketing Strategy," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35299, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaso:35299
    DOI: 10.22004/ag.econ.35299
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    References listed on IDEAS

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    7. Good, Darrel L. & Irwin, Scott H. & Martines-Filho, Joao Gomes & Hagedorn, Lewis A., 2005. "The Pricing Performance of Market Advisory Services in Corn and Soybeans over 1995-2003," AgMAS Project Research Reports 14775, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
    8. Irwin, Scott H. & Good, Darrel L. & Martines-Filho, Joao Gomes & Hagedorn, Lewis A., 2005. "The Pricing Performance of Market Advisory Services in Corn and Soybeans Over 1995-2003: A Non-Technical Summary," AgMAS Project Research Reports 37486, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
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