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Empirical, Analytical, And Measurement Issues In Evaluating Effectiveness Of Advertising And Commodity Promotion Programs: Cross-Section And Pooled Analysis

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  • Grigsby, S. Elaine

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  • Grigsby, S. Elaine, 1985. "Empirical, Analytical, And Measurement Issues In Evaluating Effectiveness Of Advertising And Commodity Promotion Programs: Cross-Section And Pooled Analysis," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279493, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6385:279493
    DOI: 10.22004/ag.econ.279493
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    References listed on IDEAS

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    1. Ward, Ronald W. & Myers, Lester H., 1979. "Advertising Effectiveness and Coefficient Variation Over Time," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 31(1), pages 1-11, January.
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    Cited by:

    1. Lauweryssen, D.L. & Hawkins, M.H. & Veeman, M.M. & Lerohl, M.L., 1989. "Market Promotion in the International Wheat Trade," Project Report Series 232077, University of Alberta, Department of Resource Economics and Environmental Sociology.

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