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Direct Marketing Strategies and Farmers’ Technical Efficiency in U.S. Agriculture

Author

Listed:
  • Astill, G.
  • Sabasi, D.
  • Gwatipedza, J.

Abstract

Farmers are increasingly using direct marketing strategies that include farmers’ markets and community supported agriculture arrangements to connect with consumers who prefer locally produced food. We examine the relationship between the increasing use of direct marketing strategies and technical efficiency, using stochastic frontier analysis method. The results show that, on average, the farmers that use direct marketing strategies are less technically efficient compared to the farmers that do not. However, this result is reversed for the largest quantile of growers, on average those who use direct marketing strategies are more technically efficient than those not.

Suggested Citation

  • Astill, G. & Sabasi, D. & Gwatipedza, J., 2018. "Direct Marketing Strategies and Farmers’ Technical Efficiency in U.S. Agriculture," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275917, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae18:275917
    DOI: 10.22004/ag.econ.275917
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    Keywords

    Agricultural and Food Policy; Farm Management; Research and Development/Tech Change/Emerging Technologies;
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