IDEAS home Printed from https://ideas.repec.org/p/ags/iaae15/210968.html
   My bibliography  Save this paper

Generation X and Generation Y. An approach of consumption values toward roses in the South of the State of Mexico

Author

Listed:
  • Rodriguez, J.
  • Hernandez, J.
  • Quevedo, D.

Abstract

This paper analyzes the consumer behavior of rose in the State of México, by evaluating perceptions. The objective of this study is to find out the role of each specific factor in the behavioral process that determine consumer perception toward roses. The difference in the rose consumption value is also compared in this study for consumer groups of people of different ages (Generation X and Generation Y). A total of 299 valid questionnaires from a consumer were used for the statistical analysis. The statistical results of the factor analysis revealed that perception, knowledge, service, perception, quality and daily life were the main consumption attributes in relation to roses. The results showed that perception of roses and knowledge are important attributes for Generation X. Also, the results indicate that Generation Y consumers view the price as the most important attribute at the moment to purchase roses, followed by the service.

Suggested Citation

  • Rodriguez, J. & Hernandez, J. & Quevedo, D., 2015. "Generation X and Generation Y. An approach of consumption values toward roses in the South of the State of Mexico," 2015 Conference, August 9-14, 2015, Milan, Italy 210968, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae15:210968
    DOI: 10.22004/ag.econ.210968
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/210968/files/Avitia-Generation%20X%20and%20Generation%20Y%20An%20approach%20of%20consumption%20values%20toward%20roses-1221.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.210968?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Palma, Marco A. & Ward, Ronald W., 2010. "Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the U.S," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(1), pages 1-18, February.
    2. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Saarijärvi, Hannu & Mitronen, Lasse & Yrjölä, Mika, 2014. "From selling to supporting – Leveraging mobile services in the context of food retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 26-36.
    2. Pengji Wang & Adrian T. H. Kuah & Qinye Lu & Caroline Wong & K. Thirumaran & Emmanuel Adegbite & Wesley Kendall, 2021. "The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 325-346, May.
    3. Terason Sid, 2021. "Predicting Sports Facility Revisit Intentions Based on Experience and Mediating Effects of Perceived Value," Polish Journal of Sport and Tourism, Sciendo, vol. 28(3), pages 35-41, September.
    4. Le Wang & Paul Benjamin Lowry & Xin (Robert) Luo & Han Li, 2023. "Moving Consumers from Free to Fee in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Arena Games," Information Systems Research, INFORMS, vol. 34(1), pages 275-296, March.
    5. Debora Bettiga & Lucio Lamberti & Emanuele Lettieri, 2020. "Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach," Health Care Management Science, Springer, vol. 23(2), pages 203-214, June.
    6. Mandy Loh & Maisarah Ahmad & Suhaila Abdul Kadir & Syed Shah Alam, 2015. "Influence Of Customer Values And Self-Image Congruity On Customer Behavior-Based Crm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 23-44, May.
    7. Afful-Dadzie, Eric & Lartey, Samuel Odame & Clottey, David Nii Klote, 2022. "Agricultural information systems acceptance and continuance in rural communities: A consumption values perspective," Technology in Society, Elsevier, vol. 68(C).
    8. Akkhaporn Kokkhangplu & Wanida Onlamai & Tananat Chokpreedapanich & Kraisak Phikul, 2023. "What Predicts Behavioral Intention in Eco-Friendly Hotels? The Roles of Tourist’s Perceived Value and Satisfaction: A Case Study of Thailand," Sustainability, MDPI, vol. 15(4), pages 1-21, February.
    9. Morais, Ana Catarina & Ishida, Akira & Matsuda, Ruriko, 2024. "Ethical food consumption drivers in Japan. A S–O-R framework application using PLS-SEM with a MGA assessment based on clustering," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    10. Neringa Ivanauskiene & Vilte Auruškeviciene & Vida Skudiene & Sarunas Nedzinskas, 2012. "Customer perceptions of value: case of retail banking," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 3(1).
    11. Alan Collins & Chris Hand & Maggie Linnell, 2008. "Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(3), pages 187-199, September.
    12. Shah, Denish & Webster, Emily & Kour, Gurpreet, 2023. "Consuming for content? Understanding social media-centric consumption," Journal of Business Research, Elsevier, vol. 155(PB).
    13. Jin, Ting & Prentice, Catherine & Shao, Wei, 2021. "Identifying antecedent conditions for luxury brand purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    14. Elizabeth Emperatriz García-Salirrosas & Dany Yudet Millones-Liza & Jorge Alberto Esponda-Pérez & Ángel Acevedo-Duque & Jessica Müller-Pérez & Lisette C. Sánchez Díaz, 2022. "Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer," Sustainability, MDPI, vol. 14(17), pages 1-16, August.
    15. Sang-Hyeak Yoon & Hee-Woong Kim, 2019. "What content and context factors lead to selection of a video clip? The heuristic route perspective," Electronic Commerce Research, Springer, vol. 19(3), pages 603-627, September.
    16. Le Liu & Yinyun Yan & Xin Tian & Zuoliang Jiang, 2024. "Impact of Text and Image Information on Community Group Buying Performance: Empirical Evidence from Convenience Chain Stores," Sustainability, MDPI, vol. 16(11), pages 1-14, May.
    17. Anxin Xu & Chenwen Wei & Manhua Zheng & Lili Sun & Decong Tang, 2022. "Influence of Perceived Value on Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group Analysis," Sustainability, MDPI, vol. 14(22), pages 1-17, November.
    18. Adis Puska & Admir Beganovic & Allen Popovic Beganovic, 2019. "Consumers' Loyalty Toward Dark Chocolate," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(1), pages 245-266, june.
    19. Park, JungKun & Ahn, Jiseon & Thavisay, Toulany & Ren, Tianbao, 2019. "Examining the role of anxiety and social influence in multi-benefits of mobile payment service," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 140-149.
    20. Mäntymäki, Matti & Salo, Jari, 2013. "Purchasing behavior in social virtual worlds: An examination of Habbo Hotel," International Journal of Information Management, Elsevier, vol. 33(2), pages 282-290.

    More about this item

    Keywords

    Crop Production/Industries;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iaae15:210968. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.