IDEAS home Printed from https://ideas.repec.org/p/ags/eaae99/7773.html
   My bibliography  Save this paper

Prioritizing Trust Factors in an Agri-Food B2B E-Commerce Environment

Author

Listed:
  • Canavari, Maurizio
  • Rivaroli, Sergio
  • Fritz, Melanie
  • Hausen, Tobias

Abstract

Trust is recognized as an important asset for Business-to-Business e-commerce success, but few studies investigate the link between trust and e-commerce in agri-food markets. This paper aimed at prioritizing some trust factors in e-relationships between actors operating in the agri-food markets. Starting from the results of a previous analysis (Canavari et al., 2005), the importance of three categories namely share of values and motivations, reliability and reputation and integration availability and non-opportunistic behavior, and six trust factors are prioritized using the Analytic Hierarchy Process. The model seems to be capable to assign a priority order to the elements inspiring trust within e-trade relationships in the agri-food chains.

Suggested Citation

  • Canavari, Maurizio & Rivaroli, Sergio & Fritz, Melanie & Hausen, Tobias, 2006. "Prioritizing Trust Factors in an Agri-Food B2B E-Commerce Environment," 99th Seminar, February 8-10, 2006, Bonn, Germany 7773, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae99:7773
    DOI: 10.22004/ag.econ.7773
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/7773/files/sp06ca01.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.7773?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Boersma, Margreet F. & Buckley, Peter J. & Ghauri, Pervez N., 2003. "Trust in international joint venture relationships," Journal of Business Research, Elsevier, vol. 56(12), pages 1031-1042, December.
    2. Maurizio Canavari & Daniela Miniucchi & Giuseppe Nocella & Davide Viaggi, 2004. "Electronic Commerce in Agriculture and Agribusiness: the Case of Emilia-Romagna (Italy)," Others 0409002, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Musarra, Giuseppe & Kadile, Vita & Zaefarian, Ghasem & Oghazi, Pejvak & Najafi-Tavani, Zhaleh, 2022. "Emotions, culture intelligence, and mutual trust in technology business relationships," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    2. Wang, Chun-Ju & Wu, Lei-Yu, 2012. "Team member commitments and start-up competitiveness," Journal of Business Research, Elsevier, vol. 65(5), pages 708-715.
    3. Ali, Tahir & Khalid, Saba & Shahzad, Khuram & Larimo, Jorma, 2021. "Managing international joint ventures to improve performance: The role of structural and social mechanisms," International Business Review, Elsevier, vol. 30(3).
    4. Park, Byung Il & Ghauri, Pervez N., 2011. "Key factors affecting acquisition of technological capabilities from foreign acquiring firms by small and medium sized local firms," Journal of World Business, Elsevier, vol. 46(1), pages 116-125, January.
    5. Kwok, Francis & Sharma, Piyush & Gaur, Sanjaya Singh & Ueno, Akiko, 2019. "Interactive effects of information exchange, relationship capital and environmental uncertainty on international joint venture (IJV) performance: An emerging markets perspective," International Business Review, Elsevier, vol. 28(5), pages 1-1.
    6. Abosag, Ibrahim & Lee, Joong-Woo, 2013. "The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships," International Business Review, Elsevier, vol. 22(3), pages 602-614.
    7. Wang, Cheng Lu & Shi, Yizheng & Barnes, Bradley R., 2015. "The role of satisfaction, trust and contractual obligation on long-term orientation," Journal of Business Research, Elsevier, vol. 68(3), pages 473-479.
    8. Smith, Delmonize A. & Lohrke, Franz T., 2008. "Entrepreneurial network development: Trusting in the process," Journal of Business Research, Elsevier, vol. 61(4), pages 315-322, April.
    9. Hadjikhani, Amjad & Lee, Joong-Woo & Ghauri, Pervez N., 2008. "Network view of MNCs' socio-political behavior," Journal of Business Research, Elsevier, vol. 61(9), pages 912-924, September.
    10. Owens, Martin & Ramsey, Elaine & Loane, Sharon, 2018. "Resolving post-formation challenges in shared IJVs: The impact of shared IJV structure on inter-partner relationships," International Business Review, Elsevier, vol. 27(3), pages 584-593.
    11. Lui, Steven S. & Ngo, Hang-yue & Hon, Alice H.Y., 2006. "Coercive strategy in interfirm cooperation: Mediating roles of interpersonal and interorganizational trust," Journal of Business Research, Elsevier, vol. 59(4), pages 466-474, April.
    12. Christian Hopp & Christian Lukas, 2014. "Evaluation frequency and evaluator’s experience: the case of venture capital investment firms and monitoring intensity in stage financing," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 18(2), pages 649-674, May.
    13. Michael Pirson & Deepak Malhotra, 2011. "Foundations of Organizational Trust: What Matters to Different Stakeholders?," Organization Science, INFORMS, vol. 22(4), pages 1087-1104, August.
    14. Javed, Muhammad Kashif & Wu, Min, 2020. "Effects of online retailer after delivery services on repurchase intention: An empirical analysis of customers’ past experience and future confidence with the retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    15. Tsamenyi, Mathew & Qureshi, Ahmad Z. & Yazdifar, Hassan, 2013. "The contract, accounting and trust: A case study of an international joint venture (IJV) in the United Arab Emirates (UAE)," Accounting forum, Elsevier, vol. 37(3), pages 182-195.
    16. Alexander T Mohr & Jonas Puck, 2013. "Revisiting the Trust-performance Link in Strategic Alliances," Management International Review, Springer, vol. 53(2), pages 269-289, April.
    17. Islam, Mohammad Tarikul & Chadee, Doren, 2023. "Stuck at the bottom: Role of tacit and explicit knowledge on innovation of developing-country suppliers in global value chains," International Business Review, Elsevier, vol. 32(2).
    18. Schweizer, Roger & Vahlne, Jan-Erik, 2022. "Non-linear internationalization and the Uppsala model – On the importance of individuals," Journal of Business Research, Elsevier, vol. 140(C), pages 583-592.
    19. Bahri Korbi, Fadia & Ben-Slimane, Karim & Triki, Dora, 2021. "How do international joint ventures build resilience to navigate institutional crisis? The case of a Tunisian-French IJV during the Arab-Spring," Journal of Business Research, Elsevier, vol. 129(C), pages 157-168.
    20. Tengjian Zou & Gokhan Ertug & Ilya R. P. Cuypers & Donald L. Ferrin, 2023. "Trust across borders: a review of the research on interorganizational trust in international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(8), pages 1379-1401, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaae99:7773. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.