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Farmer perception and attitude towards orange flesh sweetpotato attributes: an analysis of common beliefs about sweetpotato production and consumption

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  • Okello, Julius J.
  • Shikuku, Kelvin M.
  • Sindi, Kirimi
  • Low, Jan

Abstract

This paper interrogates some of the beliefs about production and consumption of sweetpotato in general, and orange fleshed sweetpotato (OFSP) in particular, using both descriptive and exploratory factor analysis and data collected from farmers in Tanzania. It finds that contrary to beliefs, sweetpotato production and consumption is significant to growers and farmers value some key attributes such as yield, taste, storability of the roots and nutritional benefits. It therefore concludes that the negative beliefs about sweetpotato are unfounded. The paper discusses the implications of the findings.

Suggested Citation

  • Okello, Julius J. & Shikuku, Kelvin M. & Sindi, Kirimi & Low, Jan, 2014. "Farmer perception and attitude towards orange flesh sweetpotato attributes: an analysis of common beliefs about sweetpotato production and consumption," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182984, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae14:182984
    DOI: 10.22004/ag.econ.182984
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    References listed on IDEAS

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    1. Abdul T. A. Naico & Jayson L. Lusk, 2010. "The Value of a Nutritionally Enhanced Staple Crop: Results from a Choice Experiment Conducted with Orange-fleshed Sweet Potatoes in Mozambique," Journal of African Economies, Centre for the Study of African Economies, vol. 19(4), pages 536-558, August.
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    Cited by:

    1. Rabirou Kassali & Adetomiwa Kolapo & A O Ige & Kayode Emmanuel Adebayo, 2024. "Analysis of consumers’ preference and willingness to pay for orange-fleshed sweet potato in Osun state, Nigeria," International Journal of Agricultural Research, Innovation and Technology (IJARIT), IJARIT Research Foundation, vol. 14(1), June.

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