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Fresh-cut salad consumer and shelf life date extension: more or less information?

Author

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  • Stranieri, S.
  • Baldi, Lucia
  • Manzoni, V.

Abstract

Shelf-life estimation has become increasingly important due to the growing consumer interest in fresh and safe food products and the European policy indications to consider it as a key issue for the sustainable management of food waste within the supply chains. To date, no legislation on the shelf life date of the most of food products exists (Boxstael et al., 2014). Several studies demonstrate that the technology available in the fresh-cut sector would allow to extend the shelf life date of products without compromising their intrinsic quality attributes and to achieve a more sustainable production by a strong reduction of unsold stock. The aim of the study was to segment consumers on the basis of their attitude towards the extension of the shelf life date in the fresh-cut salad sector. On the basis of the clusters found, the paper discusses if the information concerning such technology is a useful tool to inform consumers on product characteristics or if it entails a risk of information overload.

Suggested Citation

  • Stranieri, S. & Baldi, Lucia & Manzoni, V., 2014. "Fresh-cut salad consumer and shelf life date extension: more or less information?," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182942, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae14:182942
    DOI: 10.22004/ag.econ.182942
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    References listed on IDEAS

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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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