Impact on primary school children's taste preferences: packaging design versus product familiarity
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DOI: 10.22004/ag.econ.202746
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- Flurry, Laura A., 2007. "Children's influence in family decision-making: Examining the impact of the changing American family," Journal of Business Research, Elsevier, vol. 60(4), pages 322-330, April.
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Keywords
Consumer/Household Economics; Marketing;NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2015-05-16 (Marketing)
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