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Towards Sustainable E-Grocery Delivery: Investigating Consumer's Preferences In An Italian Region

Author

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  • Di Stradis, Francesca
  • Pilati, Francesco
  • Rossi, Alessandro

Abstract

Covid-19 pandemic, and its related restrictions, represented an opportunity for e-grocery growth in Italy, leading to a rethinking of the current purchasing and consumption patterns. On particular concern is the last-mile delivery, when food is delivered to the final consumer, representing the most impactive stage of the entire food supply chain. Where many studies focused on economic and environmental externalities produced by the delivery, a much debated and under-analysed question is the working conditions of operators engaged in the food delivery sector. More precisely, this contribution aims at analysing consumers’ perceptions towards the economic, environmental, and social sustainability of the different food delivery options. We used a computer-assisted telephone interviewing (CATI) on a sample of 385 respondents in the Province of Trento (North-East Italy) to explore the e-grocery purchasing behaviour and the preferred delivery options. The results reveal that the socio-economic variables and geographical elements are explanatory of the consumers’ sensitivity towards the sustainability of delivery options, as well as the likelihood of making online food purchases. This work includes suggestions for local policy makers and insights for future work.

Suggested Citation

  • Di Stradis, Francesca & Pilati, Francesco & Rossi, Alessandro, 2023. "Towards Sustainable E-Grocery Delivery: Investigating Consumer's Preferences In An Italian Region," 97th Annual Conference, March 27-29, 2023, Warwick University, Coventry, UK 334571, Agricultural Economics Society - AES.
    • Handle: RePEc:ags:aesc23:334571
    DOI: 10.22004/ag.econ.334571
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    References listed on IDEAS

    as
    1. Bianca Polenzani & Andrea Marchini, 2022. "Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective," Economia agro-alimentare, FrancoAngeli Editore, vol. 24(2), pages 1-28.
    2. Simona Tarra & Giampiero Mazzocchi & Davide Marino, 2021. "Food System Resilience during COVID-19 Pandemic: The Case of Roman Solidarity Purchasing Groups," Agriculture, MDPI, vol. 11(2), pages 1-19, February.
    3. Leonardo Salvatore Alaimo & Mariantonietta Fiore & Antonino Galati, 2020. "How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    4. Polenzani, Bianca & Marchini, Andrea, 2022. "Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 24(2), September.
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    Keywords

    Environmental Economics and Policy; Consumer/Household Economics;

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