IDEAS home Printed from https://ideas.repec.org/p/ags/aesc23/334571.html
   My bibliography  Save this paper

Towards Sustainable E-Grocery Delivery: Investigating Consumer's Preferences In An Italian Region

Author

Listed:
  • Di Stradis, Francesca
  • Pilati, Francesco
  • Rossi, Alessandro

Abstract

Covid-19 pandemic, and its related restrictions, represented an opportunity for e-grocery growth in Italy, leading to a rethinking of the current purchasing and consumption patterns. On particular concern is the last-mile delivery, when food is delivered to the final consumer, representing the most impactive stage of the entire food supply chain. Where many studies focused on economic and environmental externalities produced by the delivery, a much debated and under-analysed question is the working conditions of operators engaged in the food delivery sector. More precisely, this contribution aims at analysing consumers’ perceptions towards the economic, environmental, and social sustainability of the different food delivery options. We used a computer-assisted telephone interviewing (CATI) on a sample of 385 respondents in the Province of Trento (North-East Italy) to explore the e-grocery purchasing behaviour and the preferred delivery options. The results reveal that the socio-economic variables and geographical elements are explanatory of the consumers’ sensitivity towards the sustainability of delivery options, as well as the likelihood of making online food purchases. This work includes suggestions for local policy makers and insights for future work.

Suggested Citation

  • Di Stradis, Francesca & Pilati, Francesco & Rossi, Alessandro, 2023. "Towards Sustainable E-Grocery Delivery: Investigating Consumer's Preferences In An Italian Region," 97th Annual Conference, March 27-29, 2023, Warwick University, Coventry, UK 334571, Agricultural Economics Society - AES.
  • Handle: RePEc:ags:aesc23:334571
    DOI: 10.22004/ag.econ.334571
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/334571/files/AES2023_E-GroceryDelivery.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.334571?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bianca Polenzani & Andrea Marchini, 2022. "Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective," Economia agro-alimentare, FrancoAngeli Editore, vol. 24(2), pages 1-28.
    2. Simona Tarra & Giampiero Mazzocchi & Davide Marino, 2021. "Food System Resilience during COVID-19 Pandemic: The Case of Roman Solidarity Purchasing Groups," Agriculture, MDPI, vol. 11(2), pages 1-19, February.
    3. Leonardo Salvatore Alaimo & Mariantonietta Fiore & Antonino Galati, 2020. "How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    4. Polenzani, Bianca & Marchini, Andrea, 2022. "Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 24(2), September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Simona Bigerna & Andrea Marchini & Silvia Micheli & Paolo Polinori, 2023. "Pre- and during COVID-19: Households’ Willingness to Pay for Local Organic Food in Italy," Sustainability, MDPI, vol. 15(13), pages 1-18, June.
    2. Akram, Muhammad Waseem, 2023. "Influence of Social Media on Consumers' Online Purchasing Habits During: The COVID-19 Pandemic in Pakistan," OSF Preprints qwg2d, Center for Open Science.
    3. Soukaina Aziz & Ila Maltese & Edoardo Marcucci & Valerio Gatta & Rachid Benmoussa & El Hassan Irhirane, 2022. "Energy Consumption and Environmental Impact of E-Grocery: A Systematic Literature Review," Energies, MDPI, vol. 15(19), pages 1-16, October.
    4. Iwona Kowalczuk & Dagmara Stangierska & Jerzy Gębski & Agnieszka Tul-Krzyszczuk & Edyta Zmudczyńska, 2021. "Digital Consumers in the Foodservices Market," Sustainability, MDPI, vol. 13(13), pages 1-18, July.
    5. Lucendo-Monedero, Ángel Luis & Ruiz-Rodríguez, Francisca & González-Relaño, Reyes, 2023. "The information society and socio-economic sustainability in european regions. Spatio-temporal changes between 2011 and 2020," Technology in Society, Elsevier, vol. 75(C).
    6. Burlea-Schiopoiu, Adriana & Puiu, Silvia & Dinu, Adina, 2022. "The impact of food delivery applications on Romanian consumers’ behaviour during the COVID-19 pandemic," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    7. Yameng Wang & Apurbo Sarkar & Linyan Ma & Qian Wu & Feng Wei, 2021. "Measurement of Investment Potential and Spatial Distribution of Arable Land among Countries within the “Belt and Road Initiative”," Agriculture, MDPI, vol. 11(9), pages 1-23, September.
    8. Adamashvili Nino & Shervashidze Salome & Salvatore Fiorella Pia, 2021. "Does The Development of The Country Drive The Consumer Behavior? A Two-Country Study," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 12(2), pages 34-49, April.
    9. Jee-Won Kang & Young Namkung, 2022. "Measuring the Service Quality of Fresh Food Delivery Platforms: Development and Validation of the “Food PlatQual” Scale," Sustainability, MDPI, vol. 14(10), pages 1-19, May.
    10. Bartłomiej Kabaja & Magdalena Wojnarowska & Maria Chiara Cesarani & Erica Varese, 2022. "Recognizability of Ecolabels on E-Commerce Websites: The Case for Younger Consumers in Poland," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    11. Wanglin Ma & Puneet Vatsa & Hongyun Zheng & Yanzhi Guo, 2022. "Does online food shopping boost dietary diversity? Application of an endogenous switching model with a count outcome variable," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-19, December.
    12. Vera Amicarelli & Caterina Tricase & Alessia Spada & Christian Bux, 2021. "Households’ Food Waste Behavior at Local Scale: A Cluster Analysis after the COVID-19 Lockdown," Sustainability, MDPI, vol. 13(6), pages 1-14, March.
    13. Zhang, Dianfeng & Shen, Zifan & Li, Yanlai, 2023. "Requirement analysis and service optimization of multiple category fresh products in online retailing using importance-Kano analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    14. Yajia Liang & Taiyang Zhong & Jonathan Crush, 2022. "Boon or Bane? Urban Food Security and Online Food Purchasing during the COVID-19 Epidemic in Nanjing, China," Land, MDPI, vol. 11(6), pages 1-25, June.
    15. Mouratidis, Kostas & Peters, Sebastian, 2022. "COVID-19 impact on teleactivities: Role of built environment and implications for mobility," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 251-270.
    16. Amicarelli, Vera & Lagioia, Giovanni & Sampietro, Stefania & Bux, Christian, 2022. "Has the COVID-19 pandemic changed food waste perception and behavior? Evidence from Italian consumers," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    17. Hao Huang, 2022. "Food Environment Inequalities and Moderating Effects of Obesity on Their Relationships with COVID-19 in Chicago," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
    18. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    19. Svetlana Fedoseeva & Ellen Van Droogenbroeck, 2023. "Pandemic pricing: Evidence from German grocery e‐commerce," Agribusiness, John Wiley & Sons, Ltd., vol. 39(4), pages 1139-1156, October.
    20. Simone Braun & Dunia Osman, 2024. "Online grocery shopping adoption versus non-adoption among the over-50s in Germany," Electronic Commerce Research, Springer, vol. 24(2), pages 825-862, June.

    More about this item

    Keywords

    Environmental Economics and Policy; Consumer/Household Economics;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aesc23:334571. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesukea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.