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Strategic Alliances and Marketing Cooperatives: A Lamb Industry Case Study

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  • Farrell, T. C.
  • Tozer, P. R.

Abstract

Producer cooperatives and strategic alliances could assist lamb producers and market efficiency by improving price signals through product grading. Opportunities exist for first and second cross lamb producers to achieve price premiums by forming intersectoral linkages with processors/wholesalers and retailers. Producer cooperatives enabler produces to supply consistent quantities of high quality lambs to satisfy the market requirements of the wholesaler/retailers within the alliance. Alternatively, opportunistic lamb suppliers who are constrained by environmental or cost factors may not be able to derive similar price premiums. Market analysis reveals that there are barriers to entry into specific market segments for some producers, who participate in the market individually or as a group. Hence, strategic alliances between producers and higher level market participants can yield price premiums beyond those achievable in a short-run freely competitive market.

Suggested Citation

  • Farrell, T. C. & Tozer, P. R., 1996. "Strategic Alliances and Marketing Cooperatives: A Lamb Industry Case Study," 1996 Conference (40th), February 11-16, 1996, Melbourne, Australia 149980, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare96:149980
    DOI: 10.22004/ag.econ.149980
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    References listed on IDEAS

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    2. Johnson, R.W.M. & Petrey, L.A. & Schroder, William R., 1996. "Agribusiness: Political Economy and Market Structure - Toward a Structure for Agribusiness," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 64(02), pages 1-6, August.

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