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Effect Of Risk Perception On Willingness To Pay For Improved Water Quality

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  • Sukharomana, Renu
  • Supalla, Raymond J.

Abstract

A CVM survey of WTP for water quality was conducted in October 1997. Findings suggest that WTP depends logically on risk perceptions and, thus, on the amount of water quality being purchased. However, erroneous subjective risk opinions were found to bias WTP downward.

Suggested Citation

  • Sukharomana, Renu & Supalla, Raymond J., 1998. "Effect Of Risk Perception On Willingness To Pay For Improved Water Quality," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20869, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea98:20869
    DOI: 10.22004/ag.econ.20869
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    References listed on IDEAS

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    5. Michael Hanemann & John Loomis & Barbara Kanninen, 1991. "Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(4), pages 1255-1263.
    6. Cameron, Trudy Ann, 1988. "A new paradigm for valuing non-market goods using referendum data: Maximum likelihood estimation by censored logistic regression," Journal of Environmental Economics and Management, Elsevier, vol. 15(3), pages 355-379, September.
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    Cited by:

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    2. Lei Huang & Yuting Han & Ying Zhou & Heinz Gutscher & Jun Bi, 2013. "How Do the Chinese Perceive Ecological Risk in Freshwater Lakes?," PLOS ONE, Public Library of Science, vol. 8(5), pages 1-12, May.
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    4. Zhang, Yang & Zhang, Kun & Liu, Congyan & Li, Fangshu & Xu, Bing, 2023. "Influence of the perceived neighborhood environment on Paying for domestic waste management services in rural China: Evidence from the Xiangtan Prefecture," Utilities Policy, Elsevier, vol. 85(C).

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