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The Value of Electronic Marketing Some Empirical Evidence

Author

Listed:
  • Helmreich, Dennis P.
  • Epperson, James E.
  • Huang, Chung-Liang

Abstract

Georgia feeder cattle teleauction prices are determined to have been significantly greater than sale barn prices in 1979. Enhanced pricing efficiency in cattle marketing is indicated by results of the analysis. Further suggested are improvements in physical efficiency.

Suggested Citation

  • Helmreich, Dennis P. & Epperson, James E. & Huang, Chung-Liang, 1980. "The Value of Electronic Marketing Some Empirical Evidence," 1980 Annual Meeting, July 27-30, Urbana-Champaign, Illinois 278970, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea80:278970
    DOI: 10.22004/ag.econ.278970
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    File URL: https://ageconsearch.umn.edu/record/278970/files/aaea-1980-116.pdf
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    References listed on IDEAS

    as
    1. Henderson, Dennis R. & Schrader, Lee F. & Sporleder, Thomas L. & Baldwin, E. Dean, 1979. "The Economic Feasibility and Impacts of Electronic Markets: A Tentative Appraisal," 1979 Annual Meeting, July 29-August 1, Pullman, Washington 278375, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Epperson, James E. & Moon, Leonard C., 1978. "The Potential For Improved Economic Efficiency In The Fresh Fruit And Vegetable Market Via Computer Technology," Journal of Food Distribution Research, Food Distribution Research Society, vol. 9(2), pages 1-7, June.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Schrader, Lee F., 1984. "Implications Of Electronic Trading For Agricultural Prices," 1984 Annual Meeting, August 5-8, Ithaca, New York 279041, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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    More about this item

    Keywords

    Livestock Production/Industries;

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