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The Potential For Improved Economic Efficiency In The Fresh Fruit And Vegetable Market Via Computer Technology

Author

Listed:
  • Epperson, James E.
  • Moon, Leonard C.

Abstract

The authors describe the potential use of computer technology in marketing fresh fruit and vegetables. They also point out the necessary changes which are needed in the industry before their recommended system would be fully feasible.

Suggested Citation

  • Epperson, James E. & Moon, Leonard C., 1978. "The Potential For Improved Economic Efficiency In The Fresh Fruit And Vegetable Market Via Computer Technology," Journal of Food Distribution Research, Food Distribution Research Society, vol. 9(2), pages 1-7, June.
    • Handle: RePEc:ags:jlofdr:26884
    DOI: 10.22004/ag.econ.26884
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    File URL: https://ageconsearch.umn.edu/record/26884/files/09020002.pdf
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    Cited by:

    1. Helmreich, Dennis P. & Epperson, James E. & Huang, Chung-Liang, 1980. "The Value of Electronic Marketing Some Empirical Evidence," 1980 Annual Meeting, July 27-30, Urbana-Champaign, Illinois 278970, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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