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Unveiling the predictive factors influencing consumers purchase intention towards biofortified products: A PLS-SEM model with agent-based simulation

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  • Tan, Fuli
  • Wang, Jingjing
  • De Steur, Hans
  • Fan, Shenggen

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  • Tan, Fuli & Wang, Jingjing & De Steur, Hans & Fan, Shenggen, 2024. "Unveiling the predictive factors influencing consumers purchase intention towards biofortified products: A PLS-SEM model with agent-based simulation," 2024 Annual Meeting, July 28-30, New Orleans, LA 344020, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea22:344020
    DOI: 10.22004/ag.econ.344020
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    References listed on IDEAS

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    1. Julius Okello & Yuan Zhou & Ian Barker & Elmar Schulte-Geldermann, 2019. "Motivations and Mental Models Associated with Smallholder Farmers’ Adoption of Improved Agricultural Technology: Evidence from Use of Quality Seed Potato in Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 31(2), pages 271-292, April.
    2. Ira Matuschke & Matin Qaim, 2008. "Seed Market Privatisation and Farmers’ Access to Crop Technologies: The Case of Hybrid Pearl Millet Adoption in India," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(3), pages 498-515, September.
    3. Julius Okello & Yuan Zhou & Ian Barker & Elmar Schulte-Geldermann, 2019. "Correction to: Motivations and Mental Models Associated with Smallholder Farmers’ Adoption of Improved Agricultural Technology: Evidence from Use of Quality Seed Potato in Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 31(2), pages 333-334, April.
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    Keywords

    Marketing; Consumer/ Household Economics; Food Consumption/Nutrition/Food Safety;
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