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The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products

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  • Wei, Xiaohan
  • Chen, Xuqi
  • Gao, Zhifeng
  • Jensen, Kimberly L.
  • Yu, Tun-Hsiang
  • DeLong, Karen L.

Abstract

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  • Wei, Xiaohan & Chen, Xuqi & Gao, Zhifeng & Jensen, Kimberly L. & Yu, Tun-Hsiang & DeLong, Karen L., 2020. "The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304573, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea20:304573
    DOI: 10.22004/ag.econ.304573
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    Marketing; Institutional and Behavioral Economics; Agribusiness;
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