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Motivation, Attitude, and Participation in Agricultural Fairs

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  • Acharya, Ram

Abstract

This study examines the relationship between agricultural fair visitor’s motivation, satisfaction, and loyalty using online survey data. The structural equation model results show that both push and pull motivations play a crucial role in determining customer satisfaction. Consumer’s motives also affect loyalty indirectly through their influence on fair visitor’s perceived satisfaction.

Suggested Citation

  • Acharya, Ram, 2016. "Motivation, Attitude, and Participation in Agricultural Fairs," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235916, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea16:235916
    DOI: 10.22004/ag.econ.235916
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    References listed on IDEAS

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    Keywords

    Agribusiness; Institutional and Behavioral Economics; Marketing;
    All these keywords.

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