Do picture labels give better idea to customers? A comparison of picture labels to traditional text describe labels in choice experiments
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DOI: 10.22004/ag.econ.205819
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- DeLong, Karen L. & Syrengelas, Konstantinos G. & Grebitus, Carola & Nayga, Rodolfo M., 2021. "Visual versus Text Attribute Representation in Choice Experiments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 94(C).
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Keywords
Agribusiness; Marketing;NEP fields
This paper has been announced in the following NEP Reports:- NEP-DCM-2015-08-07 (Discrete Choice Models)
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