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Consumer Demand For Meat In Alberta, Canada: Impact Of Bse

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Listed:
  • Peng, Yanning
  • McCann-Hiltz, Diane
  • Goddard, Ellen W.

Abstract

Following the case of BSE in Alberta, Canada on May 20, 2003, retail beef sales, domestic disappearance of beef and anecdotal evidence suggests that consumption of beef increased in Alberta. This article investigates fresh meat demand and the impact of BSE on fresh meat demand in Alberta during 2001-2004 through the specification of the linear almost ideal demand system. The model is extended to include a media index of BSE related newspaper articles and an index to capture the temporary loss of Alberta beef export markets. Estimated coefficients and elasticities are consistent with demand theory. The magnitude of own price elasticities are smaller compared to some other Canadian meat studies which may be due to the nature of this data set. The price during the three year period could not demonstrate upward or downward trends as clear as studies which use a much longer data period. The newspaper articles related to BSE had an adverse effect on beef (excluding ground beef) consumption while it generated a positive effect on pork demand. The border closure to beef exports increased the demand for beef. However, it had adverse impacts on pork and chicken demand. In addition, total meat expenditure and demand for beef, pork and chicken show strong seasonality trends.

Suggested Citation

  • Peng, Yanning & McCann-Hiltz, Diane & Goddard, Ellen W., 2004. "Consumer Demand For Meat In Alberta, Canada: Impact Of Bse," 2004 Annual meeting, August 1-4, Denver, CO 20331, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea04:20331
    DOI: 10.22004/ag.econ.20331
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    References listed on IDEAS

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    Cited by:

    1. Ding, Yulian & Veeman, Michele M. & Adamowicz, Wiktor L., 2013. "The influence of trust on consumer behavior: An application to recurring food risks in Canada," Journal of Economic Behavior & Organization, Elsevier, vol. 92(C), pages 214-223.
    2. Ding, Yulian & Veeman, Michele M. & Adamowicz, Wiktor L., 2009. "BSE and the Dynamics of Beef Consumption: Influences of Habit and Trust," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49284, Agricultural and Applied Economics Association.
    3. Shida Rastegari Henneberry & Joao E. Mutondo, 2009. "Agricultural Trade among NAFTA Countries: A Case Study of U.S. Meat Exports," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(3), pages 424-445.
    4. Pritchett, James G. & Johnson, Kamina K. & Thilmany, Dawn D. & Hahn, William F., 2007. "Consumer Responses to Recent BSE Events," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), pages 1-12, July.
    5. Amanda D. Boyd & Cynthia G. Jardine, 2011. "Did public risk perspectives of mad cow disease reflect media representations and actual outcomes?," Journal of Risk Research, Taylor & Francis Journals, vol. 14(5), pages 615-630, May.
    6. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.
    7. Maynard, Leigh J. & Wang, Xin, 2009. "Context-Dependent BSE Impacts on Canadian Food-at-Home Beef Purchases," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 48431, Agricultural and Applied Economics Association.
    8. Pritchett, James G. & Thilmany, Dawn D., 2005. "The Cow That Stole Christmas? Exploring the Role of Media Coverage in Recent BSE Outbreaks," Western Economics Forum, Western Agricultural Economics Association, vol. 4(2), pages 1-5.

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