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The Role Of Current Customers For Radical Product Innovation In Small-Firms

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  • Verhees, Frans J.H.M.
  • Meulenberg, Matthew T.G.
  • Pennings, Joost M.E.

Abstract

The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.

Suggested Citation

  • Verhees, Frans J.H.M. & Meulenberg, Matthew T.G. & Pennings, Joost M.E., 2004. "The Role Of Current Customers For Radical Product Innovation In Small-Firms," 2004 Annual meeting, August 1-4, Denver, CO 20088, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea04:20088
    DOI: 10.22004/ag.econ.20088
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    References listed on IDEAS

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