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A Socioeconomic Approach To Assessing Price Competition Between Private Labels And National Brands: The Case Of Shredded Cheese

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  • Huang, Min-Hsin
  • Hahn, David E.
  • Jones, Eugene

Abstract

An LA/AIDS model is developed to estimate demand elasticities for packages of 8-oz shredded cheese for higher- and lower-income consumers. Data used in this study are scanner data for six supermarket stores in two distinct socioeconomic areas. Results show that: (1) lower-income shoppers are more price-sensitive than higher-income shoppers for both private labels and national brands; (2) compared with private labels, consumers are very sensitive to national brands price changes even in higher-income areas; (3) cross-price elasticities between private labels and national brands are all positive, i.e., private labels and national brands are substitutes in both lower- and higher-income stores; and (4) the number of promoted items does not have a statistically significant impact on sales; instead, the percentage of price discount affects sales for both private labels and national brands.

Suggested Citation

  • Huang, Min-Hsin & Hahn, David E. & Jones, Eugene, 2003. "A Socioeconomic Approach To Assessing Price Competition Between Private Labels And National Brands: The Case Of Shredded Cheese," 2003 Annual meeting, July 27-30, Montreal, Canada 21993, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea03:21993
    DOI: 10.22004/ag.econ.21993
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    References listed on IDEAS

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    Demand and Price Analysis;

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