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An Experimental Examination of the Price-Quality Relationship

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  • J. Douglas McConnell

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  • J. Douglas McConnell, 1968. "An Experimental Examination of the Price-Quality Relationship," The Journal of Business, University of Chicago Press, vol. 41, pages 439-439.
    • Handle: RePEc:ucp:jnlbus:v:41:y:1968:p:439
    DOI: 10.1086/295134
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    Cited by:

    1. Wendy Hui, 2010. "Brand, Knowledge and False Sense of Security," ICBBR Working Papers 12, International Centre for Behavioural Business Research.
    2. Lin, Chin-Sen & Su, Chao-Ton, 2013. "The Taiwan national quality award and market value of the firms: An empirical study," International Journal of Production Economics, Elsevier, vol. 144(1), pages 57-67.
    3. Huang, Min-Hsin & Hahn, David E. & Jones, Eugene, 2003. "A Socioeconomic Approach To Assessing Price Competition Between Private Labels And National Brands: The Case Of Shredded Cheese," 2003 Annual meeting, July 27-30, Montreal, Canada 21993, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Kumar, Archana & Lee, Hyun-Joo & Kim, Youn-Kyung, 2009. "Indian consumers' purchase intention toward a United States versus local brand," Journal of Business Research, Elsevier, vol. 62(5), pages 521-527, May.
    5. McClure, James & Kumcu, Erdogan, 2008. "Promotions and product pricing: Parsimony versus Veblenesque demand," Journal of Economic Behavior & Organization, Elsevier, vol. 65(1), pages 105-117, January.
    6. Norman G. Miller & Michael A. Sklarz, 1987. "Pricing Strategies and Residential Property Selling Prices," Journal of Real Estate Research, American Real Estate Society, vol. 2(1), pages 31-40.

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