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Free Lunch and Ride Sharing: A New Business Model for Winter Sport Resorts

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016

Author

Listed:
  • Bonazzi, Riccardo
  • Poli, Michaël
  • Kuonen, Patrick

Abstract

This paper proposes a new business model for winter sport resorts, by adopting a cluster approach. By following the guidelines for design research, we propose a new online service, which combines the notions of ridesharing and rebate. Ridesharing is often seen as a solution to reduce the number of cars in winter sport resorts, whereas the delivery of discount coupon has been used to increase the amount of customers. Hence, we propose to reward skiers that share a ride with coupons of complementary activities in the winter sport resorts. We describe our proposed service by describing its customer journey.

Suggested Citation

  • Bonazzi, Riccardo & Poli, Michaël & Kuonen, Patrick, 2016. "Free Lunch and Ride Sharing: A New Business Model for Winter Sport Resorts," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 182-187, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr16:183715
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    File URL: https://www.econstor.eu/bitstream/10419/183715/1/26-ENT87-Bonazzi.Poli.Kuonen-182-187.pdf
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    References listed on IDEAS

    as
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    3. Mohammed I. Eraqi, 2009. "Integrated quality management and sustainability for enhancing the competitiveness of tourism in Egypt," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 5(1), pages 14-28.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    ridesharing; crowd sourcing; business model innovation; tourism;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L9 - Industrial Organization - - Industry Studies: Transportation and Utilities

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    Access and download statistics

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