Customer Definition and Representation in Market-Driven Product Development
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References listed on IDEAS
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Cited by:
- Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.
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Keywords
product development; new product development (NPD); product management; customer; market-driven;All these keywords.
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