IDEAS home Printed from https://ideas.repec.org/h/spr/prochp/978-3-319-64027-3_2.html
   My bibliography  Save this book chapter

How can Tourist Attractions Profit from Augmented Reality?

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Eleanor E. Cranmer

    (Manchester Metropolitan University)

  • M. Claudia Dieck

    (Manchester Metropolitan University)

  • Timothy Jung

    (Manchester Metropolitan University)

Abstract

The benefits, value and potential of Augmented Reality (AR) are widely researched. However, the value of AR is most commonly discussed in relation to enhancing the tourist experience, rather than generating revenue or economic returns. Although AR promises to add value to the visitor experience and generate associated benefits, the financial implications and revenue model for AR implementation remain uncertain and therefore too much of a financial risk for most tourist organisations, typically Small to Medium Sized Enterprises (SMEs) characterised by limited funding. Thus, using the case of UNESCO recognised Geevor Tin Mine Museum, in Cornwall, UK, this study identifies ways in which tourism organisations can profit from AR implementation. Fifty semi-structured interviews with Geevor stakeholders, analysed using content analysis reveal a number of ways AR can be introduced to increase revenue generation and profits, therefore filling a gap in research and minimising the risk for managers and practitioners considering AR implementation.

Suggested Citation

  • Eleanor E. Cranmer & M. Claudia Dieck & Timothy Jung, 2018. "How can Tourist Attractions Profit from Augmented Reality?," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 21-32, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-64027-3_2
    DOI: 10.1007/978-3-319-64027-3_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xinlu Wen & Marios Sotiriadis & Shiwei Shen, 2023. "Determining the Key Drivers for the Acceptance and Usage of AR and VR in Cultural Heritage Monuments," Sustainability, MDPI, vol. 15(5), pages 1-24, February.
    2. Răzvan Gabriel Boboc & Mihai Duguleană & Gheorghe-Daniel Voinea & Cristian-Cezar Postelnicu & Dorin-Mircea Popovici & Marcello Carrozzino, 2019. "Mobile Augmented Reality for Cultural Heritage: Following the Footsteps of Ovid among Different Locations in Europe," Sustainability, MDPI, vol. 11(4), pages 1-20, February.
    3. Diego A. Barrado-Timón & Carmen Hidalgo-Giralt, 2019. "The Historic City, Its Transmission and Perception via Augmented Reality and Virtual Reality and the Use of the Past as a Resource for the Present: A New Era for Urban Cultural Heritage and Tourism?," Sustainability, MDPI, vol. 11(10), pages 1-26, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prochp:978-3-319-64027-3_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.