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Social Media Impacts on Travel Suppliers: Social Media Marketing

In: Social Media Marketing in Tourism and Hospitality

Author

Listed:
  • Roberta Minazzi

    (University of Insubria)

Abstract

In the light of social media impacts on travelers’ behavior earlier analyzed in Chap. 3 , this section highlights the effects on travel suppliers. In particular, traditional ways to create customer relationships need to be integrated with new eCRM practices and communication policies. Travel companies able to engage customers and prospects by means of social media can increase word-of-mouth, enhance their web reputation, and eventually influence purchase behaviors. Some examples are provided and discussed.

Suggested Citation

  • Roberta Minazzi, 2015. "Social Media Impacts on Travel Suppliers: Social Media Marketing," Springer Books, in: Social Media Marketing in Tourism and Hospitality, edition 127, chapter 0, pages 77-126, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-05182-6_4
    DOI: 10.1007/978-3-319-05182-6_4
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    Cited by:

    1. Răzvan ONU, 2018. "Advertising and Promotion in Rural Tourism in Romania. A Content Analysis of Social Media Advertisement. Case Study," Book chapters-LUMEN Proceedings, in: Carmen NĂSTASE (ed.), The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challen, edition 1, volume 6, chapter 22, pages 241-254, Editura Lumen.
    2. Kafferine Yamagishi & Lanndon Ocampo & Dharyll Prince Abellana & Reciel Ann Tanaid & Ann Myril Tiu & Maria Esther Medalla & Egberto Selerio & Chrisalyn Go & Rey Cesar Olorvida & Amalia Maupo & Deariel, 2021. "The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: a case of Kalanggaman Island (Philippines)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(10), pages 14998-15030, October.

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