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Approaches to marketing ethics education

In: Handbook on Ethics and Marketing

Author

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  • Terri Rittenburg
  • Linda Ferrell

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • Terri Rittenburg & Linda Ferrell, 2015. "Approaches to marketing ethics education," Chapters, in: Handbook on Ethics and Marketing, chapter 15, pages 302-316, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_15
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    References listed on IDEAS

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    1. Jeri Beggs & Kathy Dean, 2007. "Legislated Ethics or Ethics Education?: Faculty Views in the Post-Enron Era," Journal of Business Ethics, Springer, vol. 71(1), pages 15-37, March.
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