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Swissness – Ein Entscheidungsfaktor im internationalen Standortwettbewerb?

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  • Scherer, Roland

Abstract

Swissness is a crucial location factor for Switzerland to establish itself within the international competition between places. Location decisions of firms are based not only on objectively measurable information. The decision-making process is often affected by emotional and soft factors too. The “image of a region”, that decision makers have in their minds, plays an essential role. It often leads to an intuitively taken preselection. In recent years, the number of foreign companies that have settled down in Switzerland has declined. This process can be observed, despite Swiss objective location factors stay at a high level. This raises the question of whether the image of Switzerland - Swissness - has suffered some “damages”.

Suggested Citation

  • Scherer, Roland, 2015. "Swissness – Ein Entscheidungsfaktor im internationalen Standortwettbewerb?," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(2), pages 172-181.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2015-2-172
    DOI: 10.5771/0042-059X-2015-2-172
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    References listed on IDEAS

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    1. Simon Anholt, 2011. "Beyond the Nation Brand: The Role of Image and Identity in International Relations," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 17, Edward Elgar Publishing.
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