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Gamification and Global Business Management:Mapping the Future

Editor

Listed:
  • Abhishek Behl
    (Keele University, UK)

  • Brinda Sampat
    (NMIMS University, India)

  • Vijay Pereira
    (Kedge Business School, France)

Abstract

These days, the term "gamification" is increasingly, and at the same time, widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations. Gamification refers to the practice of incorporating game concepts into non-game environments, such as a corporate website, online community, or company intranet, in order to boost employee engagement. Gamification aims to engage and motivate customers, staff members, and partners to encourage co-operation, sharing and interaction. Businesses utilize game elements, such as leaderboards, badges and rewards to recruit, onboard, and train new employees; to motivate compliance with administrative requirements, such as filing travel and expense reports, to engage remote teams and to improve employee performance.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Abhishek Behl & Brinda Sampat & Vijay Pereira (ed.), 2025. "Gamification and Global Business Management:Mapping the Future," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 14061.
    • Handle: RePEc:wsi:wsbook:14061
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/14061
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Gamification; Dark Side; Ethics; Privacy; Health; Consumer Behaviour; Fintech;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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