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Theoretical Foundations of Gamification in Global Employee Engagement

In: Gamification and Global Business Management Mapping the Future

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  • Manish Gupta

Abstract

This chapter answers a key question on how to engage employees globally using gamification. The chapter sets out an agenda of the requirement of global engagement for organizational productivity. The idea is to create a global engagement framework and propose guidelines for executing it. This chapter also provides primary real-world vignettes to give instances of real-life gamification usage for engaging stakeholders. These vignettes may be used as best practices by other organizations. The challenges listed may help organizations take precautionary measures and prevent a potential loss of revenue.

Suggested Citation

  • Manish Gupta, 2025. "Theoretical Foundations of Gamification in Global Employee Engagement," World Scientific Book Chapters, in: Abhishek Behl & Brinda Sampat & Vijay Pereira (ed.), Gamification and Global Business Management Mapping the Future, chapter 4, pages 57-81, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789819801541_0004
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    More about this item

    Keywords

    Gamification; Dark Side; Ethics; Privacy; Health; Consumer Behaviour; Fintech;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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