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Multichannel Marketing

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  • Bernd W. Wirtz

    (German University of Administrative Sciences Speyer)

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Suggested Citation

  • Bernd W. Wirtz, 2024. "Multichannel Marketing," Springer Texts in Business and Economics, Springer, number 978-3-658-44675-8, October.
    • Handle: RePEc:spr:sptbec:978-3-658-44675-8
    DOI: 10.1007/978-3-658-44675-8
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