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Digital Payment Systems and Security in Multichannel Marketing

In: Multichannel Marketing

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  • Bernd W. Wirtz

    (German University of Administrative Sciences Speyer)

Abstract

Chapter 11 begins with digital payment systems and applications. In addition to the digital payment systems, digital payment processes and the success factors of digital payment are considered. This chapter also addresses security in multichannel marketing. This is done in particular with the use of the Risk-Resource Cybersecurity Framework.

Suggested Citation

  • Bernd W. Wirtz, 2024. "Digital Payment Systems and Security in Multichannel Marketing," Springer Texts in Business and Economics, in: Multichannel Marketing, chapter 11, pages 183-202, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-44675-8_11
    DOI: 10.1007/978-3-658-44675-8_11
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