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Cost and Profitability Analysis

In: Multichannel Marketing

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences Speyer)

Abstract

Chapter 34 deals with the cost and profitability analysis. First, the ROI key figure system is explained. Sales intermediary and customer equity are then examined in more detail. In addition to key profitability, sales segment accounting is also taken into account. The chapter concludes with process cost accounting.

Suggested Citation

  • Bernd W. Wirtz, 2024. "Cost and Profitability Analysis," Springer Texts in Business and Economics, in: Multichannel Marketing, chapter 34, pages 725-741, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-44675-8_34
    DOI: 10.1007/978-3-658-44675-8_34
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