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Digital Ecosystem, Disintermediation, and Disruption

In: Multichannel Marketing

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  • Bernd W. Wirtz

    (German University of Administrative Sciences Speyer)

Abstract

Chapter 31 deals with Digital Ecosystem, Disintermediation, and Disruption. A definition of digital ecosystem is followed by a description of the digital ecosystem structure. The fundamentals, opportunities, and risks of digital disintermediation are then discussed. These are explained in more detail with the help of a case study using HelloFresh as an example company. The chapter then deals with digital disruption. After presenting the forms of digital disruption, the Nine-Level Model of Digital Disruption and the value creation models in the context of digital disruption are discussed. After a presentation of the entrepreneurial strategies for digital disruption, the knowledge is illustrated using the example of Netflix as a case study.

Suggested Citation

  • Bernd W. Wirtz, 2024. "Digital Ecosystem, Disintermediation, and Disruption," Springer Texts in Business and Economics, in: Multichannel Marketing, chapter 31, pages 629-676, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-44675-8_31
    DOI: 10.1007/978-3-658-44675-8_31
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