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Hypothesis Testing & ANOVA

In: A Concise Guide to Market Research

Author

Listed:
  • Marko Sarstedt

    (Otto-von-Guericke-Universität
    University of Newcastle)

  • Erik Mooi

    (University of Melbourne
    University of Aston)

Abstract

Learning Objectives After reading this chapter you should understand: The logic of hypothesis testing. The steps involved in hypothesis testing. What test statistics are. Types of error in hypothesis testing. Common types of t-tests, one-way and two-way ANOVA. How to interpret SPSS outputs.

Suggested Citation

  • Marko Sarstedt & Erik Mooi, 2014. "Hypothesis Testing & ANOVA," Springer Texts in Business and Economics, in: A Concise Guide to Market Research, edition 2, chapter 6, pages 141-192, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-53965-7_6
    DOI: 10.1007/978-3-642-53965-7_6
    as

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