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Factor Analysis

In: A Concise Guide to Market Research

Author

Listed:
  • Marko Sarstedt

    (Otto-von-Guericke-Universität
    University of Newcastle)

  • Erik Mooi

    (University of Melbourne
    University of Aston)

Abstract

Learning Objectives After reading this chapter, you should understand: The principles of exploratory and confirmatory factor analysis. The difference between principal components analysis and principal axis factoring. Key terms such as EigenvaluesEigenvalues, communality, factor loadings, and factor scores. How to determine whether data are suitable for carrying out an exploratory factor analysis. How to interpret SPSS factor analysis output. The principles of reliability analysisreliability analysis and how to carry it out in SPSS. The basic idea behind structural equation modeling. structural equation modeling.

Suggested Citation

  • Marko Sarstedt & Erik Mooi, 2014. "Factor Analysis," Springer Texts in Business and Economics, in: A Concise Guide to Market Research, edition 2, chapter 8, pages 235-272, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-53965-7_8
    DOI: 10.1007/978-3-642-53965-7_8
    as

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