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Communicating the Results

In: A Concise Guide to Market Research

Author

Listed:
  • Marko Sarstedt

    (Otto-von-Guericke-Universität
    University of Newcastle)

  • Erik Mooi

    (University of Melbourne
    University of Aston)

Abstract

Learning Objectives After reading this chapter you should understand: Why communicating the results is a crucial element of every market research study. Which elements should be included in a written research report and how these elements can be structured. How to communicate the findings in an oral presentation. Ethical issues regarding the communication of the report findings to the client.

Suggested Citation

  • Marko Sarstedt & Erik Mooi, 2014. "Communicating the Results," Springer Texts in Business and Economics, in: A Concise Guide to Market Research, edition 2, chapter 10, pages 325-342, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-53965-7_10
    DOI: 10.1007/978-3-642-53965-7_10
    as

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