Digital Marketing
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-69518-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Klaus Solberg Söilen, 2024. "Understanding the Digital Environment," Springer Texts in Business and Economics, in: Digital Marketing, chapter 1, pages 1-23, Springer.
- Klaus Solberg Söilen, 2024. "Big Data and Data Mining," Springer Texts in Business and Economics, in: Digital Marketing, chapter 2, pages 25-52, Springer.
- Klaus Solberg Söilen, 2024. "Data Quality," Springer Texts in Business and Economics, in: Digital Marketing, chapter 3, pages 53-59, Springer.
- Klaus Solberg Söilen, 2024. "Customer Analytics; Profiles, Personas, Personalization," Springer Texts in Business and Economics, in: Digital Marketing, chapter 4, pages 61-68, Springer.
- Klaus Solberg Söilen, 2024. "Monitoring Performance and Crushing the Numbers, KPIs," Springer Texts in Business and Economics, in: Digital Marketing, chapter 5, pages 69-75, Springer.
- Klaus Solberg Söilen, 2024. "Search Engine Optimization (SEO)," Springer Texts in Business and Economics, in: Digital Marketing, chapter 6, pages 77-87, Springer.
- Klaus Solberg Söilen, 2024. "Click Analytics," Springer Texts in Business and Economics, in: Digital Marketing, chapter 7, pages 89-95, Springer.
- Klaus Solberg Söilen, 2024. "The Online Buying Process," Springer Texts in Business and Economics, in: Digital Marketing, chapter 8, pages 97-106, Springer.
- Klaus Solberg Söilen, 2024. "Checkout and Payment Options," Springer Texts in Business and Economics, in: Digital Marketing, chapter 9, pages 107-115, Springer.
- Klaus Solberg Söilen, 2024. "The E-Commerce Website and Mobile App," Springer Texts in Business and Economics, in: Digital Marketing, chapter 10, pages 117-128, Springer.
- Klaus Solberg Söilen, 2024. "Information Architecture," Springer Texts in Business and Economics, in: Digital Marketing, chapter 11, pages 129-140, Springer.
- Klaus Solberg Söilen, 2024. "Building an Attractive Site Structure," Springer Texts in Business and Economics, in: Digital Marketing, chapter 12, pages 141-159, Springer.
- Klaus Solberg Söilen, 2024. "Mobile Interface Is All," Springer Texts in Business and Economics, in: Digital Marketing, chapter 13, pages 161-170, Springer.
- Klaus Solberg Söilen, 2024. "The Role of Influencers, Celebrity Endorsements, and Identifying Opinion Leaders," Springer Texts in Business and Economics, in: Digital Marketing, chapter 14, pages 171-185, Springer.
- Klaus Solberg Söilen, 2024. "Storytelling in Marketing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 15, pages 187-198, Springer.
- Klaus Solberg Söilen, 2024. "Stealth Marketing on Social Media," Springer Texts in Business and Economics, in: Digital Marketing, chapter 16, pages 199-207, Springer.
- Klaus Solberg Söilen, 2024. "The Video-First World: How Everything Is Video and Evaluated in Seconds," Springer Texts in Business and Economics, in: Digital Marketing, chapter 17, pages 209-217, Springer.
- Klaus Solberg Söilen, 2024. "Why Music Matters in Digital Marketing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 18, pages 219-225, Springer.
- Klaus Solberg Söilen, 2024. "Drafting the Storyline; Expected Emotions," Springer Texts in Business and Economics, in: Digital Marketing, chapter 19, pages 227-232, Springer.
- Klaus Solberg Söilen, 2024. "Embedding," Springer Texts in Business and Economics, in: Digital Marketing, chapter 20, pages 233-237, Springer.
- Klaus Solberg Söilen, 2024. "Real-Time Video Editing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 21, pages 239-247, Springer.
- Klaus Solberg Söilen, 2024. "Social CRM," Springer Texts in Business and Economics, in: Digital Marketing, chapter 22, pages 249-254, Springer.
- Klaus Solberg Söilen, 2024. "Personal Branding," Springer Texts in Business and Economics, in: Digital Marketing, chapter 23, pages 255-266, Springer.
- Klaus Solberg Söilen, 2024. "Building Brands Online and Brand Identity," Springer Texts in Business and Economics, in: Digital Marketing, chapter 24, pages 267-272, Springer.
- Klaus Solberg Söilen, 2024. "Online Partnerships," Springer Texts in Business and Economics, in: Digital Marketing, chapter 25, pages 273-278, Springer.
- Klaus Solberg Söilen, 2024. "Omnichannel Marketing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 26, pages 279-282, Springer.
- Klaus Solberg Söilen, 2024. "Gamification Strategies," Springer Texts in Business and Economics, in: Digital Marketing, chapter 27, pages 283-290, Springer.
- Klaus Solberg Söilen, 2024. "Cross-Selling and Upselling," Springer Texts in Business and Economics, in: Digital Marketing, chapter 28, pages 291-299, Springer.
- Klaus Solberg Söilen, 2024. "AI and Marketing Automation," Springer Texts in Business and Economics, in: Digital Marketing, chapter 29, pages 301-306, Springer.
- Klaus Solberg Söilen, 2024. "Geolocation of Visitors," Springer Texts in Business and Economics, in: Digital Marketing, chapter 30, pages 307-312, Springer.
- Klaus Solberg Söilen, 2024. "Dropshipping," Springer Texts in Business and Economics, in: Digital Marketing, chapter 31, pages 313-320, Springer.
- Klaus Solberg Söilen, 2024. "Browsing and Purchasing Online," Springer Texts in Business and Economics, in: Digital Marketing, chapter 32, pages 321-326, Springer.
- Klaus Solberg Söilen, 2024. "B2B Digital Marketing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 33, pages 327-355, Springer.
- Klaus Solberg Söilen, 2024. "Impact on Employment," Springer Texts in Business and Economics, in: Digital Marketing, chapter 34, pages 357-363, Springer.
- Klaus Solberg Söilen, 2024. "The Evolution of PR and Communications in the Digital Age," Springer Texts in Business and Economics, in: Digital Marketing, chapter 35, pages 365-372, Springer.
- Klaus Solberg Söilen, 2024. "The Art and Science of Copywriting," Springer Texts in Business and Economics, in: Digital Marketing, chapter 36, pages 373-381, Springer.
- Klaus Solberg Söilen, 2024. "Ethics in Digital Marketing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 37, pages 383-391, Springer.
- Klaus Solberg Söilen, 2024. "Banner and Native Advertising, Display Campaigns," Springer Texts in Business and Economics, in: Digital Marketing, chapter 38, pages 393-400, Springer.
- Klaus Solberg Söilen, 2024. "Digital Cultures," Springer Texts in Business and Economics, in: Digital Marketing, chapter 39, pages 401-404, Springer.
- Klaus Solberg Söilen, 2024. "Strategies and Business Models in Digital Marketing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 40, pages 405-410, Springer.
- Klaus Solberg Söilen, 2024. "Cookies and Privacy Concerns," Springer Texts in Business and Economics, in: Digital Marketing, chapter 41, pages 411-416, Springer.
- Klaus Solberg Söilen, 2024. "Using Google Ads in Digital Marketing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 42, pages 417-426, Springer.
- Klaus Solberg Söilen, 2024. "E-governance," Springer Texts in Business and Economics, in: Digital Marketing, chapter 43, pages 427-433, Springer.
- Klaus Solberg Söilen, 2024. "Social Networks and E-learning," Springer Texts in Business and Economics, in: Digital Marketing, chapter 44, pages 435-441, Springer.
- Klaus Solberg Söilen, 2024. "Digital Healthcare," Springer Texts in Business and Economics, in: Digital Marketing, chapter 45, pages 443-448, Springer.
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