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Digital Healthcare

In: Digital Marketing

Author

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  • Klaus Solberg Söilen

    (Halmstad University)

Abstract

Chapter 45 delves into the realm of digital healthcare, where digital technologies are integrated into medical services to enhance efficiency, accessibility, and quality of care. It encompasses diverse applications such as telemedicine, mobile health apps, electronic health records (EHRs), and wearable devices. Health innovation drives the development of new technologies and services aimed at improving health outcomes and healthcare delivery. Examples include AI-driven diagnostics, 3D printing of medical devices, and personalized medicine based on genetic data. The intersection of digital healthcare and marketing explores how digital tools and platforms are utilized to promote health services and engage patients through personalized campaigns and patient management systems. Major players in digital healthcare, like Teladoc Health and Philips Healthcare, exemplify advancements in telemedicine and remote monitoring. Key takeaways emphasize the benefits of digital healthcare in enhancing patient empowerment, addressing data privacy concerns, ensuring equitable access, and fostering regulatory compliance amid rapid technological advancements. Overall, digital healthcare promises to revolutionize medical services by making them more accessible, efficient, and patient-centric while necessitating careful management of privacy, equity, and regulatory challenges.

Suggested Citation

  • Klaus Solberg Söilen, 2024. "Digital Healthcare," Springer Texts in Business and Economics, in: Digital Marketing, chapter 45, pages 443-448, Springer.
    • Handle: RePEc:spr:sptchp:978-3-031-69518-6_45
    DOI: 10.1007/978-3-031-69518-6_45
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