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Real-Time Video Editing

In: Digital Marketing

Author

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  • Klaus Solberg Söilen

    (Halmstad University)

Abstract

Real-time video editing involves instant modification of video content, allowing for on-the-fly additions of effects, filters, music, and text. This chapter explores the importance of real-time video editing in digital marketing, highlighting its role in immediate audience engagement, enhanced content quality, and cost-effective production. Key benefits include increased reach and visibility, adaptability in marketing strategies, and improved user experience. Understanding terms like live streaming, overlays, and interactive elements is crucial. Platforms like YouTube, Instagram, TikTok, and Facebook offer specific tools for real-time editing, optimizing content for different audiences. By leveraging these tools, brands can create dynamic, interactive, and timely video content that enhances engagement and builds trust with their audience.

Suggested Citation

  • Klaus Solberg Söilen, 2024. "Real-Time Video Editing," Springer Texts in Business and Economics, in: Digital Marketing, chapter 21, pages 239-247, Springer.
    • Handle: RePEc:spr:sptchp:978-3-031-69518-6_21
    DOI: 10.1007/978-3-031-69518-6_21
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