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Repetitive Purchase Behavior

In: Quantitative Marketing and Marketing Management

Author

Listed:
  • Hans Baumgartner

    (Pennsylvania State University)

Abstract

Eight distinct types of purchase behavior are distinguished in the model of the purchase cube proposed by the author, based on the purchase motives or reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously and are relatively low in purchase involvement. This essay discusses the concept of repetitive purchase behavior and briefly reviews prior research that has investigated repetitive purchases from various perspectives.

Suggested Citation

  • Hans Baumgartner, 2012. "Repetitive Purchase Behavior," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 2, pages 269-286, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-3722-3_13
    DOI: 10.1007/978-3-8349-3722-3_13
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    Citations

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    Cited by:

    1. Fraß, Alexander & Zerres, Christopher, 2016. "Success Factors of Automobile After-Sales Services in China," Working Papers for Marketing & Management 10, Offenburg University, Department of Media and Information.
    2. Shuiping Ding & Jie Lin & Zhenyu Zhang, 2021. "The Influences of Consumer-to-Consumer Interaction on Dissatisfactory Consumers’ Repetitive Purchases in Network Communities," Sustainability, MDPI, vol. 13(2), pages 1-19, January.
    3. Shuiping Ding & Jie Lin & Zhenyu Zhang, 2020. "Influences of Reference Group on Users’ Purchase Intentions in Network Communities: From the Perspective of Trial Purchase and Upgrade Purchase," Sustainability, MDPI, vol. 12(24), pages 1-18, December.

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