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Analyzing Sequences in Marketing Research

In: Quantitative Marketing and Marketing Management

Author

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  • Günter Silberer

    (Georg-August-University Göttingen)

Abstract

In this paper, the author emphasizes that sequences of discrete events and states researched in sociology and psychology are largely neglected in marketing research. Nonetheless, sequences are typical attributes of market behavior. Against this background, the author addresses the questions of which sequences could be of particular interest to marketing science and practice and how they could be researched empirically.

Suggested Citation

  • Günter Silberer, 2012. "Analyzing Sequences in Marketing Research," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 10, pages 209-224, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-3722-3_10
    DOI: 10.1007/978-3-8349-3722-3_10
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    Cited by:

    1. Baccar, Mariem & Raynal, Hélène & Sekhar, Muddu & Bergez, Jacques-Eric & Willaume, Magali & Casel, Pierre & Giriraj, P. & Murthy, Sanjeeva & Ruiz, Laurent, 2023. "Dynamics of crop category choices reveal strategies and tactics used by smallholder farmers in India to cope with unreliable water availability," Agricultural Systems, Elsevier, vol. 211(C).
    2. Jean-François Mas & Rodrigo Nogueira de Vasconcelos & Washington Franca-Rocha, 2019. "Analysis of High Temporal Resolution Land Use/Land Cover Trajectories," Land, MDPI, vol. 8(2), pages 1-19, February.

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