IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-8349-3722-3_26.html
   My bibliography  Save this book chapter

Effects of Money-Back and Low-Price Guarantees on Consumer Behavior

In: Quantitative Marketing and Marketing Management

Author

Listed:
  • Thomas Suwelack

    (University of Münster)

  • Manfred Krafft

    (University of Münster)

Abstract

Money-back guarantees (MBGs) and low-price guarantees (LPGs) are frequently implemented in retailing practice to positively influence consumer behavior. In this literature review 28 MBG and 30 LPG studies are systemized and discussed. While both a behavioral and an economic research stream exist, the focus of this review is on the effects of MBGs and LPGs on consumer behavior. Furthermore, this literature review provides some avenues for future MBG and LPG research and offers implications for retailing practice.

Suggested Citation

  • Thomas Suwelack & Manfred Krafft, 2012. "Effects of Money-Back and Low-Price Guarantees on Consumer Behavior," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 6, pages 531-561, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-3722-3_26
    DOI: 10.1007/978-3-8349-3722-3_26
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Janakiraman, Narayan & Syrdal, Holly A. & Freling, Ryan, 2016. "The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review," Journal of Retailing, Elsevier, vol. 92(2), pages 226-235.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-8349-3722-3_26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.