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Marketing – Eine Bilanz
Editor
- Dietrich von der Oelsnitz(TU Braunschweig)Udo Wagner(Modul Universität Wien)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-39035-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Sezen Aksin-Sivrikaya & Lutz Hildebrandt & Joachim Schwalbach, 2023. "Eine explorative Studie zur Unternehmens-Reputation," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 3-21, Springer.
- Sebastian Losekam & Michael Lingenfelder, 2023. "(Nicht-)Linearität der Erfolgswirkungen der Markt-, Unternehmer- und Lernorientierung im Kontext mittelständischer Unternehmen," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 23-51, Springer.
- David M. Woisetschläger & Rick Pingel & Barbara Seegebarth, 2023. "Kooperationen zwischen Wissenschaft und Praxis auf dem Prüfstand – die Rolle von partner- und projektbezogenen Faktoren," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 53-78, Springer.
- Rainer Olbrich & Nina Lehmann-Zschunke & Philipp Brüggemann, 2023. "Marketing im Zeitalter digitaler Geschäftsmodelle," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 79-99, Springer.
- Christoph Burmann & Franziska Frese, 2023. "Influencer Branding – Neue Wege für das Marketing," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 103-114, Springer.
- Stefanie Sohn, 2023. "When Mobile Online Channels Reduce Consumer Purchase Intentions," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 115-124, Springer.
- Udo Wagner & Marion Garaus & Thomas Scheffl, 2023. "Der Choice-Overload-Effekt bei Online-Hotelbuchungen," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 125-144, Springer.
- Hermann Simon, 2023. "Wie die deutsche Marketingwissenschaft international wurde," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 147-154, Springer.
- Ilona Szőcs & Adamantios Diamantopoulos & Goran Luburić, 2023. "Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 155-168, Springer.
- Oksana U. Yuldasheva & Julia N. Solovjova & Olga A. Konnikova, 2023. "Sustainable Consumer Behavior Patterns in Russia," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 169-197, Springer.
- Nikhilesh Dholakia & Norbert Mundorf & Ruby Roy Dholakia, 2023. "Digital Utopia vs. Disinformation Dystopia: Digital Media at a Crossroads," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 201-212, Springer.
- Ralf T. Kreutzer, 2023. "Einstieg in ein Jahrhundert des Wissens? – Dichtung und Wahrheit," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 213-237, Springer.
- Thomas S. Spengler & Sven Hemminghaus & Kerstin Schmidt & Christian Scheller, 2023. "Closing the Loop – Potenziale zur Ersatzteilgewinnung in der Elektronikindustrie," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 239-255, Springer.
- Susanne Robra-Bissantz, 2023. "Nenn’ mich nicht Konsument – Die Rolle von Kund:innen auf digitalen Märkten," Springer Books, in: Dietrich von der Oelsnitz & Udo Wagner (ed.), Marketing – Eine Bilanz, pages 257-270, Springer.
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