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Marketing Analytics
Editor
- Marion Halfmann(Hochschule Niederrhein)Katharina Schüller(STAT-UP Statistical Consulting & Data)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-33809-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Marion Halfmann, 2022. "Marketing Analytics – Trend oder Zukunft?," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 3-14, Springer.
- Katharina Schüller & Simon Büschges, 2022. "Die Rolle einer umfassenden Datenstrategie als Fundament von Marketing Analytics," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 15-37, Springer.
- Katharina Schüller & Bernhard Schüller, 2022. "Datenkompetenz und Datenethik," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 39-57, Springer.
- Sarah Weiß, 2022. "Datenschutz als Wettbewerbsvorteil?," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 59-72, Springer.
- Timo Focht, 2022. "Marketing Analytics – Technologien und Tools," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 75-103, Springer.
- Denise Baidinger, 2022. "Relevanz von Datenmanagement und Daten-Governance," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 105-118, Springer.
- Ralf T. Kreutzer, 2022. "Künstliche Intelligenz im Marketing," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 119-138, Springer.
- Alec N. Sproten, 2022. "Datenvisualisierung und Business Intelligence – Methoden zur Unterstützung der Entscheidungsfindung," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 139-159, Springer.
- Özlem Doger-Herter & Barbara Wawrzyniak, 2022. "Mikrogeografische Marktsegmentierung," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 163-177, Springer.
- Monika Schulze, 2022. "Data Analytics im Vertrieb," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 179-193, Springer.
- Marcus Albrecht & Tobias Schlüter, 2022. "Customer Journey Analytics," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 195-214, Springer.
- Silvia Zaharia & Alexander Korth, 2022. "Datennutzung im E-Commerce," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 215-228, Springer.
- Timo Focht, 2022. "Customer Lifetime Value – Neue Anwendungsmöglichkeiten durch Prognosemodelle," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 229-241, Springer.
- Michael Schleusener, 2022. "Algorithmenbasiertes Pricing," Springer Books, in: Marion Halfmann & Katharina Schüller (ed.), Marketing Analytics, pages 243-258, Springer.
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