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Social Media im kommunalen Sektor
Editor
- Thomas Breyer-Mayländer(Hochschule Offenburg)Christopher Zerres(Hochschule Offenburg)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-32820-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Thomas Breyer-Mayländer & Marc Löffel, 2021. "Erreichbarkeit von Zielgruppen – Informations- und Mediennutzungsverhalten in Deutschland," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 3-33, Springer.
- Christopher Zerres, 2021. "Planung und Umsetzung von Social Media für Kommunen," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 35-48, Springer.
- Nicole Plankert, 2021. "Social Media für die Personalgewinnung von Kommunen," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 49-63, Springer.
- Joachim Beck & Britta Kiesel & Sarah Weber & Sina Marie Bechthold, 2021. "Absolventengewinnung im Arbeitnehmermarkt – Handlungsansätze eines kommunalen Personalmarketing für den Bereich Public Management unter besonderer Berücksichtigung der „Generation Z“," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 65-116, Springer.
- Florian Litterst, 2021. "Grundlagen des Social-Media-Advertising," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 117-122, Springer.
- Christian Solmecke, 2021. "Rechtliche Rahmenbedingungen für Social-Media-Nutzung durch öffentliche Anbieter," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 123-135, Springer.
- Dominik Fehringer, 2021. "Social Media in der öffentlichen Verwaltung," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 139-153, Springer.
- Thomas Breyer-Mayländer & Christian Falk, 2021. "Social Media und digitale Kommentare als Herausforderung für kommunale Gremien," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 155-181, Springer.
- Fiona Härtel, 2021. "Kommunales Eventmarketing mit Social Media," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 183-200, Springer.
- Bettina Schäfer, 2021. "Social Media als Instrument für den kommunalen Tourismus am Beispiel Scharbeutz," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 201-212, Springer.
- Silke Szymoniak, 2021. "Social Media im kommunalen Tourismusmarketing am Beispiel von Timmendorfer Strand," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 213-220, Springer.
- Sophie Jäger & Stephanie Kalz & Anne Robertshaw & Barbara Piplat & Artem Heißig, 2021. "„Dein Potsdam“-Podcast – Eine Destination auf neuen digitalen Wegen," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 221-229, Springer.
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