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Social Media im kommunalen Tourismusmarketing am Beispiel von Timmendorfer Strand

In: Social Media im kommunalen Sektor

Author

Listed:
  • Silke Szymoniak

    (Timmendorfer Strand Niendorf Tourismus GmbH)

Abstract

Zusammenfassung Die Vermarktung der Urlaubsdestination Timmendorfer Strand und damit auch die Aktivitäten im Bereich der Social-Media-Kanäle obliegt der Timmendorfer Strand Niendorf Tourismus GmbH. Diese führt die GmbH gezielt seit dem Jahr 2010 durch und hat nach einer strategischen Analyse 2015 den gesamten Bereich der E-Communication professionalisiert. Grundsätzlich ist eine stärkere Verzahnung bzw. Abstimmung der Social-Media-Maßnahmen zwischen der Gemeinde und der Tourismus GmbH oder gar eine klare Aufgabenverteilung im Rahmen eines Redaktionsplanes empfehlenswert.

Suggested Citation

  • Silke Szymoniak, 2021. "Social Media im kommunalen Tourismusmarketing am Beispiel von Timmendorfer Strand," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 213-220, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32820-7_11
    DOI: 10.1007/978-3-658-32820-7_11
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