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Social Media als Instrument für den kommunalen Tourismus am Beispiel Scharbeutz

In: Social Media im kommunalen Sektor

Author

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  • Bettina Schäfer

    (Gemeinde Scharbeutz)

Abstract

Zusammenfassung Social Media ist ein wichtiger Bestandteil unserer Gesellschaft und hat eine hohe Bedeutung für das Marketing von Städten und Kommunen. Gerade auf einem hart umkämpften Markt nach Gästen, Urlaubserlebnissen und -gefühlen sowie nach Informationen ist Social Media ein wichtiges Instrument. Der Beitrag zeigt anhand eines persönlichen Erfahrungsberichtes der Bürgermeisterin von Scharbeutz auf, wie soziale Medien hier genutzt werden und welche Auswirkungen sie haben können.

Suggested Citation

  • Bettina Schäfer, 2021. "Social Media als Instrument für den kommunalen Tourismus am Beispiel Scharbeutz," Springer Books, in: Thomas Breyer-Mayländer & Christopher Zerres (ed.), Social Media im kommunalen Sektor, pages 201-212, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32820-7_10
    DOI: 10.1007/978-3-658-32820-7_10
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