Consumer Behavior in Practice
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-50947-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Eugene Y. Chan, 2024. "Consumer Decision-Making Strategies," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 3-21, Springer.
- Eugene Y. Chan, 2024. "Advertising," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 25-44, Springer.
- Eugene Y. Chan, 2024. "Pricing," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 45-63, Springer.
- Eugene Y. Chan, 2024. "Brand Loyalty," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 65-84, Springer.
- Eugene Y. Chan, 2024. "Emotional Marketing," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 85-103, Springer.
- Eugene Y. Chan, 2024. "Luxury Consumer Behavior," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 107-126, Springer.
- Eugene Y. Chan, 2024. "Digital Consumer Behavior," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 127-144, Springer.
- Eugene Y. Chan, 2024. "The Ideological Customer," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 145-165, Springer.
- Eugene Y. Chan, 2024. "Cross-Cultural Consumer Behavior," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 167-185, Springer.
- Eugene Y. Chan, 2024. "Consumer Behavior in the Sharing Economy," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 189-207, Springer.
- Eugene Y. Chan, 2024. "Sustainable Consumer Decision-Making," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 209-227, Springer.
- Eugene Y. Chan, 2024. "Consumer Behavior During a Brand Crisis," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 229-247, Springer.
- Eugene Y. Chan, 2024. "Consumer Behavior in the Future," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 251-263, Springer.
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