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Sustainable Consumer Decision-Making

In: Consumer Behavior in Practice

Author

Listed:
  • Eugene Y. Chan

    (Toronto Metropolitan University)

Abstract

The landscape of consumer behaviorconsumer behavior is changing drastically in a time marked by unheard-of environmental problems and increased consumer awareness. An intricate knowledge of sustainable consumer decision-makingdecision-making becomes more than just a tactical advantage as marketing executivesexecutive navigate this unstable terrain.

Suggested Citation

  • Eugene Y. Chan, 2024. "Sustainable Consumer Decision-Making," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 209-227, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-50947-6_11
    DOI: 10.1007/978-3-031-50947-6_11
    as

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