IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-50947-6_7.html
   My bibliography  Save this book chapter

Digital Consumer Behavior

In: Consumer Behavior in Practice

Author

Listed:
  • Eugene Y. Chan

    (Toronto Metropolitan University)

Abstract

Consumer behavior has undergone significant change as a result of the rise of digitalization. The widespread adoption of digital technologies has resulted in a significant change in how consumers interact with brands, products, and services. The dramatic expansion of information accessaccess is one of the most notable effects of digitalization. Nowadays, consumers have accessaccess to a wealth of information that enables them to research products, compare prices, read reviews, and decide after doing so.

Suggested Citation

  • Eugene Y. Chan, 2024. "Digital Consumer Behavior," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 127-144, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-50947-6_7
    DOI: 10.1007/978-3-031-50947-6_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-50947-6_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.